Company
Sanguine Biosciences
Avg. Open Rate
22%
Compliance
GDPR, HIPAA, CAN-SPAM
Tools
Marketo & Pardot
Nationwide Email Marketing Campaign
Oversaw and managed my company's email marketing campaigns. Leveraged lead nurturing, lead scoring, personas, segmentation, customer journey, drip campaigns, analytics, automations, A/B testing, MQL to SQL, newsletters, and Salesforce.com integrations.
Email Marketing
My Top 3 Email Marketing Skills & Strategies
Automating Emails
Building workflows & follow-up sequences, personalizing emails effectively, and segmenting contacts based on data.
Analytics and Testing
Understanding the most important metrics, monitoring success, and predicting future performance.
Email Design & Visuals
Making sure that email design and layouts are responsive, appealing, and click-worthy to drive higher click rates & conversions.