COVID-19 Facebook Campaign

Nationwide COVID-19

Patient Recruitment Project

Spearheaded and managed my company's COVID-19 patient acquisition campaign during the start of the pandemic, driving over 1,600 COVID-19 patients in the U.S. to sign up to participate in our at-home research studies with clients including Pfizer Inc. to help with the development of the COVID-19 Vaccine. I handled all of the content creation (graphics, videos, and content), Facebook/Instagram ad creation, campaign strategy & optimization, landing page development, A/B testing, IRB submissions, and data analytics.