Introduction
With email marketing, it’s much easier to reach people because they always check their emails, and one of the top benefits of email marketing is that it typically has the highest ROI of all forms of marketing. It is one of the most powerful marketing tools available for developing customer and client relationships.
Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content so that you can send the right email to the right people at the right time.
Here are some of my favorite and top email marketing tools that can help any business build credibility and better brand recognition, boost sales, have a stronger customer relationship, increase traffic to your website, and help you collect feedback and surveys.
Top Email Marketing Tools
1) Constant Contact
Constant Contact is one of the most affordable and professional email marketing platforms I have used for non-technical users. You can easily create great looking emails without HTML knowledge by using drag and drop templates, so there are no technical skills required.
I would definitely recommend utilizing Constant Contact if you are a smaller business that wants to scale your email marketing. You can automate emails to new subscribers and set automatic emails based on where your user clicks. There is a list segmentation feature that also ensures that you always send the right message. You can deliver measurable results, and it has a robust contact management feature.
2) MailChimp
Looking for a free and easy to set up email tool? MailChimp.
MailChimp’s free version is perfect for businesses that have less than 2,000 subscribers and are sending less than 12,000 emails a month.
The interface is very simple – you can grow your mailing list through easy-to-use and customizable signup forms, divide your mailing list into specific groups, track email results, create an information email series, and follow-up with people who open the emails you send them
3) Marketo
A bottleneck my company faced with email automations was having a tool that could run both B2B and B2C drip campaigns while having different lead scoring models. Marketo has been a great solution that is currently scaling with my company.
They have a robust analytics that foster accountability, advanced lead nurturing, account profiling powered by Artificial Intelligence, predictive content where behavioral triggers and machine learning enables the tool to automatically start placing relevant content in front of potential customers, effortless integration to some of the best CRM systems, and can make a tremendous impact on continuously engaging customers at every single stage of their journey.
4) Pardot
I use Salesforce heavily day to day, and Pardot has been a great marketing automation tool owned by Salesforce that’s tailored to the needs of B2B marketers, with B2B analytics and account-based marketing solutions. One of the biggest benefits of Pardot is its seamless integration with Salesforce.
My company started with Pardot first, but we switched over to Marketo mainly because we were a B2B and B2C company that required two different lead scoring models, and Pardot was not the best at supporting this type of feature. However, there are still a lot of advantages I see with Pardot mostly with how you can easily optimize email marketing automation rules, dynamic content, and customer profiling.
5) Hubspot
The HubSpot platform makes email marketing exceptionally easy to use with their drag and drop functionality to create emails. You can choose from a range of email templates and make tons of personalized emails. I would recommend using this software if you were also thinking about utilizing some of their other features as well as Hubspot can get a bit pricey.
