Introduction
Social media advertising is one of the best ways to increase brand awareness, traffic, engagement, app installs, lead generation, conversions, and target the customers you want.
As of July 2021, according to Smart Insights, more than 4 billion people in the world are using social media – 2.8 billion users use Facebook and 1.3 billion users use Instagram.
If you’re looking to gain a competitive advantage in social media advertising, this article is for you.
Here are some of my favorite and top social media advertising tools that will make your advertising life easier and propel your campaigns to a whole new level.
Top Social Media Advertising Tools
1) Facebook Ads Manager
Facebook Ads is one of the most powerful social media advertising tool I have ever seen that can effectively target any audience you want in the world. They offer robust analytics with metrics about your weekly reach, post engagement, page likes, and which ads have the best performance.
You can micro-target your exact audience, reach far more people than you ever will with organic posts, re-market to users who have already interacted with you, and can easily scale your content promotion.
If you dedicate time to learning how to use the platform, and you test multiple times with your ads, you’ll eventually find success spending money on Facebook.
2) LinkedIn Marketing Solutions
LinkedIn features more than 500 million users. It’s a platform that companies can’t ignore, especially those that are in the B2B sector. It has access to a tremendous audience based on massive amount of information including location, position, past work experience, and skills.
You can target your audience with accuracy by location, job title, company name, industry, degree, and professional interests. You can easily customize your budget and objective for your business, connect with individuals in your target audience directly, and support your account-based marketing campaigns.
3) Twitter Ads
Similar to Facebook/Instagram and LinkedIn, Twitter has a similar back-end interface for the admins. You pay for performance, there is keyword/hashtag targeting, you can re-market to people who recently engaged with your Tweets or saw your Tweets, low CPC, and specific account targeting.
4) Hootsuite
Monitor multiple social media streams in one places. You can schedule posts in advance, view analytics data, connect with your customer base through social media listening, and manage customer service on social media efficiently.
