Lupus Marketing Campaign

Nationwide Lupus

Patient Marketing Project

Spearheaded and managed my company's Lupus patient marketing campaign, driving over 4,000 Lupus patients in the U.S. to sign up to participate in our at-home research studies and re-engaging/retaining patients by creating a dedicated email newsletter series. I handled all of the content creation (graphics, videos, and content), Facebook/Instagram/Twitter/Google ad creation, campaign strategy & optimization, landing page development, A/B testing, IRB submissions, and data analytics.