Marketing Tools & Technology
Analytics, Ads, SEO/SEM, Email Marketing, Content Creation, Project Management, Automations, CRM, Website
Favorite Restaurants
Sushi, KBBQ, Bars & Lounges, Pasta, Ramen, Pho, Taco Trucks, Fine Dining, Dim Sum, Thai, Boba Shops
Things To Do In ATL, LA, & SF
Tourist Attractions, Outdoor Activities, Hikes, Museums, Beaches, Local Favorites
Portfolio
Google Ads
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SEO
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Keyword Research
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Yahoo/Bing Ads
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Experience
Google Ads
Google Ads certified – I have launched over 100 successful Google Ad campaigns with positive ROAS. Search and Display ads has been one of the most effective advertising tools that helped my company get more traffic to our website and generate more leads.
Keyword Research
One of the most crucial parts before I start any PPC campaign or blog creation, I utilize Google Keyword Planner & SEMrush to research which keywords I should optimize for by making sure I understand what my market is searching for, the search volume, and forecasts.
Search Engine Optimization
After optimizing 300+ blogs and articles for Google to crawl and index, I have seen the success in making sure the text length, outbound links, inbound links, backlinks, keyword density, meta description, etc. are all set up correctly for the best search rankings.
Yahoo/Bing Ads
I have launched many Yahoo/Bing Ads to accommodate my Google Ad campaigns, but the ROI/ROAS is never as strong as Google. I would not recommend smaller/more niche companies to utilize these ads unless the product/service captures a large audience.
Facebook
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Instagram
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Twitter
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LinkedIn
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Experience
Facebook Ads
My most successful campaigns with the highest ROAS are from Facebook – I utilize Facebook ads on a daily basis to target audiences based on detailed behaviors, demographics, interests, and lookalikes.
Twitter Ads
Twitter does not have as many users as FB or IG, but still shares a similar targeting experience but by keywords, tweets, and accounts.
Instagram Ads
Similar to Facebook, Instagram is run on the same platform and shares the same targeting experience, and I have driven a lot of traffic and conversions through visuals in Stories, videos, IGTV, and shopping ads.
LinkedIn Ads
LinkedIn is by far the best B2B platform that allows you to reach the exact personas, clients and businesses by title, industry, or job.
Google Analytics
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Google Sheets/Microsoft Excel
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Smartsheets
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Supermetrics
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Experience
Google Analytics
One of the most popular digital analytics software – I utilize Google Analytics daily in order to track online traffic and conversions, understand user behavior, improve ads and SEO, and figure out where our users are coming from.
Google Sheets/Excel
Both softwares has helped me tremendously to manipulate, manage, store, and analyze data everyday. I have created hundreds of pivot tables, budget/spend sheets, financial tools, reports, charts, and calculations.
Supermetrics
One of the challenges that my team has faced was aggregating all of our paid ad data from search, display, and social into one place. Supermetrics has been our best solution that integrates seamlessly with Google Sheets to house our data.
Smartsheets
Similar to Google Sheets and Excel, Smartsheets has been another great data tool for me that integrates well with Salesforce automations and has unique features that allows you to share specific columns and rows with clients instead of the entire sheet.
Salesforce & Pardot
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Marketo
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AdRoll
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Hootsuite
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Experience
Salesforce & Pardot
I use Salesforce heavily day to day, and Pardot has been a great marketing automation tool owned by Salesforce that’s tailored to the needs of B2B marketers, with B2B analytics and account-based marketing solutions.
AdRoll
With everything that goes into creating and optimizing digital ads these days, most marketers need a helping hand and AdRoll is the perfect tool that I have encountered.
Marketo
A bottleneck my company faced with email automations was having a tool that could run both B2B and B2C drip campaigns while having different lead scoring models. Marketo has been a great solution that is currently scaling with my company.
Hootsuite
Hootsuite is my favorite social media automation tool that allows you to schedule content, create from templates, and monitor conversations about your brand and industry.